On Demand Group (ODG) is a wholly-owned subsidiary of SeaChange International, specialising in the development and management of transactional television services. ODG provides customers such as Virgin Media, Kabel Deutschland, Unity Media, Telekom Austria, Greek telco OTE and Turkish ISP TTNET - with end-to-end content solutions, combining service management and technology with speed to market.
In November 2008 ODG entered the mobile video market with the acquisition of Mobix Interactive. Mobix is a leading provider of mobile video and TV services to the growing European, Middle East and African (EMEA) markets.
In May 2009, ODG moved into their new HQ, including a purpose built asset processing and video production facility, in Tower Bridge Road, London, SE1 3LW. The new facility will provide cost effective, quality encoding, content processing services, and promo production targeted at U.K. and international companies looking to launch or enhance their on-demand video services.
The new facilities, including key equipment from Grab Networks, Dolby, Softel and Tektronix, will enable ODG to ingest from tape or file-based assets supplied by content partners, and supply content into a wide range of SD and HD consumer formats including; MPEG 2, MPEG 4, MXF, FLV, WMV and QT, at very competitive prices. Further, it is the first and only TL9000 certified content processing facility available to Europe’s growing telco IPTV operators.
The building extends over six floors, with five floors of open plan office space and a basement installed with state of the art digital video processing and editing facilities, including Avid Media Composer workstations, Avid Media Composer Nitris DX finishing suites, and a White Mark designed Pro-Tools 8 Audio Suite. The new video production facility will allow ODG to further expand its award-winning creative production capabilities for multi-lingual onscreen video barker production, promotions, commercials, interstitials and graphics.
The move allows ODG to be in control of its own asset processing and creative production capability for the first time, and will allow ODG to be competitive in the fast moving digital TV, broadband and mobile markets. It will also underpin the company’s key objective of offering a cross platform, three-screen on demand product offering, including set-top box, PC and mobile services, to both existing and new clients.
ODG has other offices in Athens and Istanbul, and a joint venture office in Munich.
