ODG was formed in 1995 and has since operated successfully in more than 24 countries worldwide, our core team being based in London.
Our unique team of professionals specialise in creating and managing turn-key transactional television products and provide services and solutions for communication networks and media organisations. Services include - service development and operation, product research and specification, content acquisition, content service management, marketing, pricing and packaging, television advertising & promotion production, performance analysis and software, systems & service integration.
2011:
September - ODG produces exclusive James Morrison concert at The Hospital for Virgin Media
August - ODG produces over 50 assets (VOD, TiVo and on-line) from the V Festival. Interviews include The Wanted, Jessie J, Hurts, Kaiser Chiefs
June - ODG interviews Lady Gaga for Virgin Media
February - ODG and Inview announce agreement to launch TVOD and SVOD to millions of connected TVs throughout Europe.
January - ODG completed a deal to deliver theatrical 3D content over UAE’s integrated telecom service provider du’s Video on Demand (VOD) service.
2010:
December - Kabel BW's On-Demand Television Launches With On Demand Deutschland Content
November - Serbia Broadband and On Demand Group launch VOD services in Serbia and Slovenia
October - Virgin Media Selects SeaChange For Online and Mobile TV Player
August - On Demand Group and HBO Announce Deal to bring HBO content to Italy's first-ever Mobile TV Subscription Video-On-Demand Offering
August - On Demand and 3 Italia launch Italy's first ever Mobile TV SVOD Service
August - On Demand and Vodacom Launch Mobile SVOD in South Africa
July - On Demand Deutschland announces launch of fifth content service VideoWeb
July - du broadens IPTV appeal through ODG with launch of SVOD service
June - ODG launches TV SVOD movie service with SFR Neuf
June - ODG and 3UK win Innovation Award for breakthrough TVOD service
March - ODG signs multiyear VOD Content Management Deal with major French Telco SFR Neuf.
March - ODG and Disney agree a deal to provide subscribers with on-demand access to entire episodes of hit television shows via 3 UK’s first ever mobile TV subscription video-on-demand (SVOD) service. Under the terms of the deal Disney will offer hundreds of episodes to subscribers on the 3 network in the U.K., including ABC Studios’ award winning live action series ‘Lost’, ‘Desperate Housewives’, ‘Grey’s Anatomy’ and more.
March - On Demand Group announced a range of major milestones at the IPTV World Forum, which reveal the rise of high-quality on-demand content services across Europe. Click here for details.February – Virgin Media releases news of a record breaking year in 2009 with over 750 million on demand views, an increase of 50% on the previous 12 months. With hugely popular catch up content from the BBC, ITV, Channel 4, Virgin1 and LIVING, outstanding music success and blockbuster films, more people than ever are watching on demand. Over 59 per cent of Virgin Media’s 3.7 million TV customers are now regularly using the service, an increase of over a quarter of a million homes in a year.
January - UAE’s integrated telecom service provider du announces the launch of its premier Video on Demand service as part of its du TV and du TV+ service, a fully managed video-on-demand offering with On Demand Group.
2009:
November - 3 UK partners with Mobix Interactive and ODG to launch first ever mobile TV subscription video-on-demand (SVOD) offering.
November - Virgin Media rolls out on-demand television advertising with SeaChange.
November - ODG announced that its On Demand Deutschland joint venture with Tele München Gruppe will provide video-on-demand (VOD) content and services for Kabel BW, one of Germany’s first and largest cable television operators.
September saw the IPTV launch by OTE and ODG in Greece winning the gold award and being voted Best IPTV Launch of the Year at the prestigious 2009 CTAM Europe Creative Award Ceremony in Lisbon.
Also in September it was announced ODG had been appointed to content manage the IPTV video on demand service for PrimeTel in Cyprus.
In May ODG moved into their new offices and their purpose built asset processing and video production facility in Tower Bridge Road, London, SE1 3LW. The new facility provides cost effective, quality encoding, content processing services and promo production targeted at UK and international companies looking to launch or enhance their on demand video services.
The new facilities, including key equipment from Grab Networks, Dolby, Softel and Tektronix, will enable ODG to ingest from tape or file-based assets supplied by content partners, and supply content into a wide range of SD and HD consumer formats including; MPEG 2, MPEG 4, MXF, FLV, WMV and QT, at very competitive prices.
The building extends over six floors, with five floors of open plan office space and a basement installed with state of the art digital video processing and editing facilities, including Avid Media Composer workstations, Avid Media Composer Nitris DX finishing suites, and a White Mark designed Pro-Tools 8 Audio Suite. The new video production facility will allow ODG to further expand its award-winning creative production capabilities for multi-lingual onscreen video barker production, promotions, commercials, interstitials and graphics.
The move allows ODG to be in control of its own asset processing and creative production capability for the first time, and will allow ODG to be competitive in the fast moving digital TV, broadband and mobile markets. It will also underpin the company’s key objective of offering a cross platform, 3-screen on demand product offering, including set top box, PC and mobile services, to both existing and new clients.
Also in May, On Demand Group achieved distinction in obtaining TL9000 Telecommunications Standard Certification, joining only three other companies worldwide. The TL9000 defines business requirements and provides a system to track performance and improve results, ultimately leading to better products & services to clients.
April brought positive results from the first dynamic advertising trial on Virgin Media’s on demand service, with over half the triallists being receptive to on demand advertising and spontaneous awareness of featured brands growing by nearly two thirds. SeaChange International’s AdPulse system was used during the trial, inserting ads before and after on-demand content in real time, allowing campaigns to be kept up-to-date and specific to time of day or region.
On Demand Group signed a new four-year contract in April to continue providing Content Management Services for Virgin Media’s successful On Demand service.
In February Virgin Media reported a record breaking 516 million on demand views in 2008, 56 million of which were made in December alone as usage climbed to 52% of Virgin’s customer base. BBC iPlayer views approached 100 million in February with Virgin contributing around a third of the traffic to the BBC’s on demand platform. With on demand viewing being attributed with putting TV audiences at their highest level since 2003, the popularity of VOD shows no signs of abating.
2008:
November: ODG enters the mobile video market with the acquisition of Mobix Interactive. Mobix is a leading provider of mobile video and TV services to the growing European, Middle East and African (EMEA) market. Mobix provides hosted mobile media services to some of the region’s largest carriers, including O2 and 3 in the U.K. and Vodacom in South Africa. Using its proprietary mobile video and TV platform, Adrenalin, and core media services, Mobix enables the deployment of premium and ad-enabled mobile video and TV services.
November: Turkey’s largest ISP, TTNet, appoints ODG to manage On-Demand TV service. TTNET, Turkey’s largest ISP was the 13th largest ISP** in the world in terms total subscribers as of 2007 year-end and reached 4.9 million subscribers as of first half 2008. The roll out of IPTV services to its customer base represents a key expansion to its service offer.
October: On Demand Deutschland (ODD) the joint venture between ODG and Tele Munchen Gruppe (TMG), agreed a multi-year licensing agreement with Warner Bros. Television Distribution to launch Warner TV, a new subscription video-on-demand service (SVOD) branded service that will provide theatrical motion pictures and TV content from Warner Bros. to viewers in Germany, Austria and German-speaking Switzerland. ODD has concluded a content management deal to launch the service via aonTV, the digital TV service of Telekom Austria which went live in October.
October: First European VOD advertising trial launches on Virgin Media’s On Demand TV platform. Utilising SeaChange International’s Ad Pulse automation advertising insertion and content managed by ODG, the trial represents the first ever dynamic advertising trial and includes leading brands including Kellogg’s, John Lewis and Royal Mail, with ads broadcast around selected on-demand programs from Virgin Media TV, Channel 4 and Warner TV.
September; the Virgin Media VOD service in the UK breaks 50 million views in the month for the first time. The Virgin Media TV VOD service, for which ODG is the content management partner, has continued it’s fast growth in terms of the range of TV, comedy, drama, factual, kids, movies and music video programming offered. Since the Virgin re-branding from February 2007 the service has continued to deliver record breaking viewing levels into the second half of 2008.
July: ODG was appointed by Greece’s largest Telco, the Helenic Telecommunication Organisation S.A. (OTE), to provide an outsourced video on demand (VOD) service. ODG will be handling the content acquisition, content management and programming as well as assisting OTE in the marketing of the service to maximise the uptake and overall viewing and buy rates. OTE has 5 million fixed lines and over 700,000 broadband customers.
April 2008 saw the start of a major push from ODG to license their VZ VOD management system. VZ’s content management suite can provide operators with a total speed to market solution for their content and product management and MIS and billing reporting needs.
This coincided with the launch of the latest version of VZ. Over the last year the software development team have completely re-engineered the platform to improve performance, flexibility and introduce a number of features including: Multiple language support, Multiple platform metadata formats, Automated metadata import facilities, VOD service planning and scheduling, Enhanced royalty management and Enhance reporting capabilities.
March: On Demand Deutschland (ODD), the joint venture of ODG and Tele München Gruppe (TMG), reached its first anniversary. ODD continues to make strong progress developing its movie Pay Per View services, Select Kino, available to subscribers of Kabel Deutschland (KDG), Germany’s largest cable networks, and Kino auf Abruf, available to subscribers of Unity Media, Germany’s second largest cable network, as well as the new VOD service with Telekom Austria.
In February 2008 On Demand Deutschland (ODD), the joint venture of On Demand Group (ODG) and Tele München Gruppe (TMG), announced a deal whereby ODD will supply the video on demand (VOD) content services and on-screen production to Telekom Austria’s Aon TV VOD service.
In January 2008 ODG announced the sale of the stake in FilmFlex to Sony Pictures Television International and Walt Disney Television International, although ODG continues to handle content management and on screen creative production for the FilmFlex service.
3UK selects 4th Screen Advertising and Mobix Interactive for ad-supported mobile video content
Turner and Mobix Interactive extend Nuts TV, Adult Swim and Cartoon Network brands to Mobile Consumers
2007:
In April 2007 On Demand Deutschland announced that it had taken over the management of the pay-per-view movie service for Unity Media, parent company of the German cable network operators ish (north Rhine-Westphalia) and iesy (Hesse). Unity Media is headquartered in Cologne and as of 30th Sep 2006 had approximately 5.3 million subscribers.
In February 2007 ODG formed a joint venture with Tele München Gruppe (TMG) to build pay-per-view and video-on-demand services in Germany and German speaking countries. TMG is a fully integrated media company, which has been successfully operating in the market for 30 years. TMG is able to exploit all audio-visual rights through its own distribution channels. Its activities include the production and acquisition of feature films, TV productions and classical music programmes, as well as their distribution in the theatrical, video, broadcasting and merchandising sectors. Besides, TMG is a shareholder in the nationwide Free TV-stations Tele 5 and RTL II in Germany as well as ATV in Austria, the CinemaX AG exhibition chain and the post-production service provider CineMedia Film AG.
Mobix supports Comic Relief by bringing Red Nose Day 2007 to Mobile
Mobix and Conde Nast bring London Fashion Week to Mobile
Mobix and Turner Broadcasting bring the Cartoon Network to Mobile
2006:
In November 2006 ODG announced the launch of its wholly owned movie pay-per-view service - Select Kino. Available to subscribers of Deutschland's (KDG) cable network in Germany. KDG operates cable networks in 13 German federal states and supplies cable connections to approximately 10 million households, making KDG the largest cable operator in Germany.
In November it was also announced that Twentieth Century Fox had concluded a PPV licensing agreement with ODG to bring their range of movies to Kabel Deutschland subscribers.
Mobix Interactive launches leading platform for video to mobile
Mobix develops original Mobile Content
Mobix Interactive Launches in the US
2005:
By December 2005 FilmFlex had become the largest movie VOD service in Europe, with UK cable VOD deployment exceeding one million customers and FilmFlex topping one million buys months ahead of schedule.
In 2005, SeaChange International announced the acquisition of the remaining 72% of ODG’s outstanding capital stock.
FilmFlex announces deals to supply content from Warner Bros. International TV Distribution, CBS Paramount International TV AND MGM-UA.
FilmFlex was launched in the UK, in 2005, as a result of our joint venture with Walt Disney and Sony Pictures, to provide a high quality on-demand movie service.
ODG worked closely with ntl to achieve the launch of their video on demand services in January 2005, providing content management, roll out and programme management services. The company now acts as sole content management partner for all Virgin Media's TV On Demand services.
Mobix Interactive and O2 achieve the first successful nationwide broadcast of a live event
Mobix Interactive nominated for MIPCOM mobile TV Screenings and Awards
Mobix Launch Arsenal Mobile
Starhub and Mobix Launch 3G Video Services in Singapore
2002:
In 2002, we created a non-exclusive strategic partnership with SeaChange International to develop VOD opportunities worldwide. SeaChange International, Inc. provides digital video systems that are changing television. Its powerful server and software systems enable television operators to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. With its Emmy-winning MediaCluster technology, thousands of SeaChange systems are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues. SeaChange is headquartered in Maynard, Massachusetts and has product development, support and sales offices throughout the world.
2001:
ODG’s Creative Production Department scooped a trio of prestigious PROMAX Awards last week for its brand campaign on behalf of Front Row Television, the UK's leading cable pay-per-view channel.
The PROMAX Awards are recognized around the globe as the highest accolade for promotion and marketing professionals working in today's electronic media. The PROMAX Awards are presented to companies and individuals whose work is judged by a panel of promotion and marketing professionals using three measures: overall creativity, production quality, and results in achieving marketing objectives.
2000:
ODG created and launched a TV PPV movie service branded Mirador for 11 cable companies in Spain, sourcing content from all major studios.
1998:
In 1998 ODG launched the Front Row television pay-per-view movie service over the U.K. cable network which became the largest pay-per-view movie service outside of the U.S. with more than 45 million paid viewings and over £115 million in revenue.
