On Demand Group today announced that in just four months since the launch of video-on-demand, Maltese cable television operator Melita’s subscribers have used the service more than 250,000 times. Having consumed tens of thousands of hours of content, "OnDemand!" is quickly becoming one of the most used services on Melita’s platform.
"The success of OnDemand! is extremely encouraging", commented Ivor Micallef, TV Product Manager at Melita. "The BETA testing period helped us to learn a lot about user experience and content preferences. Customers are finding it extremely simple to use and of course convenient. While content is updated on a weekly basis we are now looking at adding more content houses which will boost our content selection. Amongst the new OnDemand! series, customers can already enjoy Mad Men and Friends and will shortly include top comedy series like One Tree Hill and Big Bang Theory amongst others."
On Demand Group, which developed and manages the OnDemand! service for Melita, specialises in aggregation, content and service management of VOD services and is expert at working with operators to implement marketing campaigns aimed at maximising VOD subscribers and view rates.
"We are delighted to see the success of Melita’s VOD service", said Tony Kelly, CEO of On Demand Group. "This further demonstrates our ability to offer compelling VOD services that provide an added value consumer viewing experience, and we look forward to further success with the service during 2012."
Pop star Shakira tops the music charts for 2011 with her playlist being the most viewed. The top viewership spot for a music video goes to "Happiness" by Alexis Jordan.
The most watched comedy series is "Weeds", revolving around the central character of Nancy Botwin (Mary-Louise Parker), a widowed mother of two boys who starts dealing in drugs as a way to support her family, after her husband suddenly dies of a heart attack. Other hit series such as CSI Las Vegas and vampire thriller Blood Ties top the viewership charts.
Blockbuster movies "Rio", "Thor" and "Mr. Popper’s Penguins" top the movie rentals charts while Jack Black’s "Gulliver’s Travels" tops the High Definition rentals charts.
OnDemand! Club is available at no extra cost as part of Melita’s Entertainment Pack which also includes FibrePower broadband, Malta’s best internet service, and unlimited local fixed line telephony. MovieRentals is a pay-per-rental service with movies rented for 48 hours starting from €1.49 each.
