Europe’s First Mobile Subscription Video-on-Demand Service Goes from Strength to Strength
Mobile network operator Three and video content services leader On Demand Group (a SeaChange International company) have won telco industry honors for their collaboration to develop and launch “TV on Demand”, Europe’s first mobile subscription video-on-demand (SVOD) service. The companies accepted their Consumer Service Innovation award during Global Telecoms Business Innovation Awards 2010 ceremony in London last night.
With appealing subscription packaging and pricing, Three’s TV On Demand today features programs from HBO, Walt Disney and Warner Television. More than 3 million subscribers using virtually any 3G mobile phone can immediately access the service, an exclusive advantage of the SeaChange Adrenalin™ mobile video system. On Demand Group, one of the world’s largest content acquisition companies, developed and continues to expand the service, leveraging its extensive television and movie studio partnerships, “any screen, any content” processing facility and subscriber marketing capabilities.
“Our subscribers are tremendously enthusiastic about subscription packaging of the best video programming, to the point where we’ve seen views double in the six months since we launched,” said Neil Andrews, Three’s Head of Media Sales and Content Services. “Three and On Demand Group are showing that high quality video services with very flexible pricing does attract more people to mobile internet content services.”
In presenting the Awards, Alan Burkitt-Gray, editor of Global Telecoms Business, commented: “This is the fourth time we’ve run our Innovation Awards and each year we’ve seen that the industry is working harder and harder to deliver exciting and innovative services to its customers worldwide. Congratulations to all the award winners. The industry is seeing a wave of innovation which is making a huge difference — to the companies working in the industry and to all of us in business and as consumers. They are making such a difference to the world. We want to celebrate what they are doing.”
“On Demand Group is honoured to receive this validation of the real value of our ongoing efforts to innovate in the service operator space,” said Tony Kelly, CEO, On Demand Group. “Three has always been willing to push the envelope in providing new and exciting services to its customers, and it has benefitted from its open attitude towards innovation to create a compelling on-demand video service.”
