On Demand Group and HBO have announced a deal to provide on-demand access to full episodes of award-winning television shows from HBO via TV: On Demand, Italy’s first-ever mobile TV subscription video-on-demand (SVOD) service launched on 3 Italia’s 3G high-speed phones. Under the terms of the deal, 3 Italia SVOD subscribers will be able to watch episodes of HBO hit series including The Sopranos®, Sex and the City®, Entourage®, Curb Your
Enthusiasm® and Six Feet Under. TV: On Demand is operated by On Demand Group and has been designed in response to the unique desires of 3 Italia’s subscribers, who will be able to watch the programme of their choice, on- demand, as often as they want, with complete control to pause, resume, fast forward, rewind and watch over again – all for one monthly subscription. The TV: On Demand service fulfills the industry’s anytime, anywhere personal TV vision to provide the most desired programmes to the handset with complete on-demand control.
"With just a few clicks, 3 Italia SVOD subscribers in Italy will now have quick access to some of our most compelling and critically acclaimed programmes," said Stanley Fertig, Senior Vice President, HBO International. "The new TV: On Demand platform allows for a great deal of personalization, so customers who subscribe to the service will be able to instantly watch HBO programmes at their convenience."
Tony Kelly, CEO of On Demand Group, said, "We’re very pleased to bring one of the world’s premier television network’s programmes to mobile consumers in Italy. HBO’s arrival on TV: On Demand demonstrates the tremendous potential for fully managed on-demand services that offer full control to subscribers however they chose to watch." On Demand Group develops and manages the on-demand businesses of a growing roster of market-leading service providers including Virgin Media in the U.K., SFR Neuf in France, OTE in Greece and TTNET in Turkey and du in Dubai, among others. Its On Demand Deutschland joint venture specializes in service to German-speaking countries and currently supports Telekom Austria, Unity Media, Kabel Deutschland and others. On Demand Group’s service and technology suite, including the exclusive VZ and Adrenalin content management platforms, is engaged in whole or in part by the service providers who are today proliferating high-quality streamed video to millions of cable, IPTV and mobile subscribers. The company produces and processes movies, programmes and promotions in English, French, German, Greek, Italian, Turkish and Arabic.
