ODG has signed a landmark deal with M-Tel, Bulgaria’s leading telecom operator, to manage its VOD services. M-Tel is the first and largest GSM mobile phone operator in Bulgaria with over 5 million subscribers and has also been rapidly expanding into fixed line internet and entertainment services.
ODG specialises in the aggregation, content and service management of VOD services - and is expert at working with operators to implement marketing campaigns aimed at maximising TVOD buy rates, SVOD subscribers and view rates. ODG has successfully managed VOD and pay Per View (PPV) services for major cable and telco operators including Virgin Media in the U.K., SFR in France, KBW and Unity Media in Germany, OTE in Greece, TTNet in Turkey, and du in Dubai. The company also launched the first mobile SVOD TV services with 3UK and Vodacom in South Africa. The service launch will mark the extension of ODG’s reach to 22 platforms in 14 countries handling one billion video on demand transactions per year in 11 different languages.
"We are delighted to be working with ODG. Its VOD focus, service management and added value marketing skills will allow us to further enhance our services, and combined with our other services, allow us to offer the consumer a total VOD experience to watch content of their choice whenever they want," said M-Tel’s Product and Services Director Krasen Hinkov.
"Over the last two years ODG has formed close partnerships with more and more of Europe’s leading and innovative cable and IPTV service providers," said Tony Kelly, CEO ODG. "We are very pleased to be working with M-Tel. This deal further demonstrates our premium content aggregation strategy that we have successfully developed in the U.K., German speaking countries, France, Italy, Greece, U.A.E., Serbia, Slovenia, Latin America and now in Bulgaria to provide compelling TV-on-demand services, increased efficiencies, cost savings, programming and marketing expertise, and speed to market for multiple clients in multiple territories."
