ODG launch major VOD branded service line-up and content preparation system at MIPCOM.
On Demand Group (ODG), the leading video on demand (VOD) and pay per view (PPV) TV operator is launching a range of VOD branded services and also a major initiative in licensing its VOD content management system – VoDzilla.
The combined announcement, timed for the start of MIPCOM, the global entertainment showcase event starting in Cannes on October 8th, offers a speed to market solution to existing cable and potential IPTV operators.
The new content brands cover key service genres including movies, mainstream TV, kids, music videos, leisure and the performing arts and will provide operators with a compelling core bundle of VOD services, including both pay per view and subscription VOD pricing models.
ODG can deliver all content in the required format, targeted to individual markets and consumer profiles, to respective operators with associated meta data and provide a full scheduling, refresh and onscreen promo production service as required.
The VoDzilla content management system handles all content details including meta data, product creation, and folder management as well as digital rights management and reporting, and is an essential tool in the management of a VOD service. An additional component includes a full MIS reporting solution offering daily, weekly, monthly and cumulative viewing and buy data by content item, genre, region and customer profile.
Tony Kelly, ODG CEO commented; “We are very excited with the launch of our new service brands which are designed for pan-European distribution and aimed at kick starting the expansion of VOD across Europe. The licensing of our VoDzilla content management system will also make it a lot easier for operators to set-up, manage and report on their service performance and provide the necessary content information to suppliers.”
ODG Branded Services
CineExpress
CineExpress is a mainstream movie service building to 500 plus current and library film titles from major Hollywood studios and independents.
Movies represent a major service opportunity for any IPTV/VOD offering with strong viewing appeal with mass market, family and individual consumer profile appeal.
CineExpress offers a convenient pay per view viewing opportunity and also package options from the emerging subscription video on demand (SVOD) sector.
TeleZine
An SVOD service featuring contemporary and classic comedy, drama and factual programming from major premium US and international content suppliers.
Premium television content represents a core area of any SVOD offering with strong family viewing appeal.
SVOD TV provides a major opportunity for operators to offer the service as part of a triple or quadruple play offer.
MusikLover
MusikLover is a mainstream contemporary music video service with 500 to 1,500 plus music videos from major music publishers.
Core target audience is 13 to 19 year old teenagers, but strong appeal across key consumer profiles.
Can offer both SVOD and PBT and will generate regular viewing and repeat usage with positive halo effect on the perception and dynamism of the service.
MiniMob
An SVOD kids programming service featuring top children’s content from major international suppliers.
Targeted at 3 to 12 year old children and their parents.
Will generate strong loyalty and repeat viewing amongst the target audience.
ActivZine
A lifestyle SVOD TV service featuring top leisure and activity programming from major suppliers.
Core target of 18 to 44 year old adults and complementing the main TVSVOD offer.
Includes health and fitness, home, travel, and other major leisure interests and allows for sponsorship and VOD advertising opportunities.
ArtZine
A targeted SVOD service featuring the performing arts, classical music, the opera and the popular end of contemporary arts.
An aspirational service with a core target of 35 to 55 adults.
Includes classic concerts, documentaries, profiles, performance and short form videos.
VoDzilla and On Demand Reporter
ODG’s content management system - is available to operators as a fully managed service or on a license basis. This allows operators the choice of running the software themselves or drawing on ODG’s considerable experience of running content management platforms.
The software has been designed solely with VoD content management in mind. It offers the following key benefits to any VoD service operator:
- Scalable end to end solution, managing the complete VoD media lifecycle
- Flexible, with standard XML interfaces providing quick integration into third party systems
- Proven technical and operational experience gained over three years managing Virgin Media VoD content
The system comprises the following core modules, all accessed through a user friendly graphical user interface:
- Content Management – for the entry or ingest of metadata related to VoD assets
- Digital Asset Management – for the ingest of digital media assets
- Product Management – for the entry and management of editorial and marketing metadata related to products
- Management Information – for the automated delivery of management information to remote operator systems
- Regulatory Reporting and Compliance – for the automated delivery of reports to regulatory bodies, clients or partners
- Barker Scheduler – for the automated delivery of Barker Schedules to remote barker ‘playout’ systems
In addition to the standard VoDzilla package, On Demand can also provide the On Demand Reporter. This is a full business intelligence reporting solution for the management of VOD services. This product aggregates raw buy data from VOD platforms and provides a fully customisable suite of management reports to suit the operator’s requirements.
The On Demand Reporter has been designed to be quick to configure and easy to manage. This enables to get operators up and running within a matter of days without the need for bespoke data warehouse development and expensive on-going maintenance. Furthermore it comes with the preconfigured reports and graphs that On Demand use day-to-day in their management of the VOD services reaching over 3 million subscribers in the UK.
