The proportion of subscribers accessing Virgin Media’s on demand service has passed 50% for the first time. The figure compares favourably with other international providers such as UPC Netherlands, which yesterday said it had reached 40%, itself a significantly high figure.
“We are clearly on the precipice of some fundamental changes in the way people watch TV,” said Neil Berkett, CEO of Virgin Media. The giant leaps we have taken, this year alone, show how popular on-demand viewing has become and as we continue to add compelling programming and develop iinnovative new ways of accessing it, we will certainly enter a new era of television.”
