On Demand Group (ODG), the media services division of SeaChange International, Inc. (NASDAQ: SEAC), has signed a new four-year contract to provide Content Management Services for Virgin Media’s successful TV On Demand service.
ODG has been providing Content Management Services, including rights management, editorial service management, promo production, and content operations including encoding, metadata generation, and content preparation, for Virgin Media’s TV On Demand service since its launch in February 2007. ODG’s VZ VOD Content Management System, combined with SeaChange’s TV Business System VOD marketing platform, provides a seamless workflow for the management of Virgin Media’s TV On Demand.
Virgin Media offers the largest VOD service outside North America with an extensive content line-up including hundreds of hours of premium TV content, catch-up TV, blockbuster movies and music videos. Virgin Media’s 3.5 million digital TV subscribers watched over half a billion on-demand programmes during 2008, with the service’s popularity growing by 60 percent.
Katharine Burns-Rivington, Executive Director of Content Acquisition at Virgin Media commented, “More and more people are choosing to watch what they want, when they want and the popularity of our on-demand service continues to grow. ODG has a track record of successfully handling content management services on our behalf so we are pleased to continue working with them.”
Tony Kelly, Chief Executive of ODG commented, “We are very pleased to extend our successful working relationship with Virgin Media. We are working together on a range of exciting innovations, including full end-to-end digital delivery of assets, and look forward to helping continue the exciting growth of the Virgin Media TV On Demand service.”
