In December 2008 On Demand acquired Mobix Interactive, a company which had built-up an industry leading position in the development of mobile video entertainment.
Mobix had been at the heart of the mobile media industry since its inception, delivering entertainment to handsets worldwide and establishing a trusted position with global network operators, media owners and advertisers to run and maximise their mobile video businesses.
An award-winning pioneer in mobile media, Mobix’s understanding of mobile consumers is unrivalled, delivering value to partners seeking differentiation in today’s competitive marketplace.
Mobix services enhance the experience of mobile consumers by meeting the unique requirements of this media platform through bespoke production, proposition management and behavioural analysis.
The Mobix Adrenalin™ platform delivers high quality, optimised video entertainment to millions of consumers worldwide. Adrenalin's scalable, proven architecture enables sophisticated, flexible business models on a managed service basis.
On Demand and Mobix saw the synergies between them as an ideal fit to combine On Demand’s television on demand services, with the Mobix mobile and broadband video experience, in the company’s mission to produce fully integrated multi-screen video entertainment services across TV, PC, mobile (including smartphone and tablet applications) and other connected devices.
Mobix has now been fully integrated into On Demand as the company continues the fast growth from a TV base into mobile and broadband to fulfil its objective towards fully integrated cross platform services.
For further details contact Paul Davis on +44 (0) 207 378 2602
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