Adrenalin

On Demand’s Adrenalin content hub is a carrier-grade, state-of-the-art mobile media delivery platform.

Adrenalin has been architected as an extensible, scalable, object-oriented system deployed in a secure managed services environment.

For Network Operators this sophisticated platform can be integrated into existing systems, for example, billing and rendering, and installed either inside or outside the network.

For Media Owners, Adrenalin can be integrated into existing Content Management Systems enabling global media syndication or deployed to deliver the entire portal experience.

Developed through years of real-world experience, Adrenalin has been tuned to meet the needs of mobile operators, media owners and advertisers.

On Demand’s technical team can quickly extend Adrenalin's functionality to meet our partners' individual requirements.

Adrenalin functionality features include:

Asset Management

Multi-tenant
Multi-screen Asset Management
Object Model Framework allowing customers to define Objects
Creation / Management Playlists
Auto Publish (based on meta-data)
Series / Episode management
ADI/MRSS/ATOM supported ingest feeds

Offer Management

FVOD/AVOD/TVOD/SVOD
Contextual aware
Time-based access
Multi-buys
Discounts
Scheduled Offers
BOGOF (or X for Y)
Multi-Platform fulfilment
Cross platform upsell

Identity Management

MSISDN/Mac Address/Email-Password
Bookmarking
Playlisting
Multiple accounts
eCRM integration
CPE / handset identification

Advertising Campaign Management

Multiple campaigns across multiple screens
Single screen campaign only
Drives AVOD services
Enables contextual targeting based on demographic, content device, day part, and geographic targeting
Enables gathering of demographic data
Maintains frequency capping
Ad rotation across screens
Drives avail applicability for each screen