ODG provides expert service management for worldwide operators for TV video on demand and TV pay per view services, with the focus on maximising service uptake, penetration, buy rates, customer usage, satisfaction and loyalty.
ODG’s unique expertise as the world’s leading video on demand specialist enables it to consistently help operators achieve industry leading performance across their on demand transactional and subscription television services.
Service Management includes the following key elements:
- Service development strategies and planning
- Content selection and folder structure
- Folder management, content refresh and rotation
- User Interface Development
- Market Research & Analysis
- Pricing, Packaging and Bundling
- Subscription VOD and Triple Play and Quadruple Play planning
- Barker channel scheduling
- Royalty reporting and settlement
- Performance reporting
- Management information reporting
- Ongoing sales & marketing advice and assistance
- Creation of promos, service compilations, educationals and barker channels
- On Screen Promotion Strategy and implementation
- Off Screen marketing strategy and implementation
- MarComms planning and support or implementation for ABL and BTL campaigns
In Addition, ODG will typically provide ongoing advice and assistance for content strategy and, where agreed, be responsible for content acquisitions as the service develops.
As part of it’s commitment to provide the highest quality service management support, ODG will hold regular meetings with the operator in order to provide feedback and advice across all areas of the service and with particular reference to the marketing and promotion of the service. ODG’s vast experience of creating and operating profitable transactional television services provides the operator with a highly valuable strategic partner committed to the development of the service.
On Screen promotion is a vital component of any VOD marketing plan. ODG have invested substantial sums in the development of an award winning creative services division and produce many hundreds of promotional trailers and service compilations each year in multiple languages as well as complete Barker channels.
ODG will typically produce a range of promos and service compilations to promote all areas of the VOD service to ensure effective on-screen promotion and increased buy rates.
It is ODG’s experience in operating on demand and pay per view services in major markets world wide and the extensive knowledge of successful sales, marketing and promotion strategies for the on screen and off screen marketing of content and services that sets ODG apart and can provide operators with a major added value edge as they develop their triple play and quadruple play strategies.
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For further information on ODG’s Service Management services, contact Mark Springett on 020 7378 2704, or e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it
